

Yoda was Right- There is No “Try”
Read Time 1 1/2minutes Executive Briefing #13 by Jeffrey D. Cullen I was having an important discussion with a BaseCamp4 member firm last...


Keeping Resolutions Part I - Four Mistakes to Avoid!
Read time: 2 minutes Executive Briefing #10 by Jeffrey Cullen As the end of January approaches, let me ask you: Has your 3 times/week...


Intuitive versus Professional. What?
Read time: 1 ½ minutes Executive Briefing #9 by Jeffrey Cullen If you’re familiar with our BaseCamp4 program, you know that we work with...


How can you win if you don’t know the score?
Read time: 2 minutes Executive Briefing #7 by Jeffrey Cullen I recently did some consulting for two non-competitor clients in the same...


Are the wrong customers hurting your business?
Read time 2 minutes Executive Brief #6: By Jeffrey Cullen “The customer is always right" is an old adage that may or may not be true,...